Website Navigation: Best Practices

Imagine the scene: You’ve been wanting to treat yourself to a new laptop bag for a while. Finally, you get the time to sit down, browse different designs online and pick your favorite. After many deliberations, you’ve found the perfect bag and want to make your purchase. But then - horror of horrors - you can’t locate the “Buy Me” button, the shopping cart icon has disappeared, and the return policy is nowhere to be seen. It all seems far too complicated, and eventually, you give up in favor of another brand.

This is a classic example of how website navigation can make or break a user’s experience, ultimately affecting traffic, conversion and bounce rates. Good website navigation can help users find the content they’re looking for, and offer them a positive experience that will encourage them to return. When creating a website, take into account that many different aspects go into forming a good user experience - from the visual appeal of your site, to its layout, your use of text and more - but ease of navigation is a key factor.