New Video Carousels
Featured snippets aren’t the only feature drawing more eyes to the top of the SERPs. This past June 15, Google switched out the static three-video display for a more wide-ranging video carousel. The new version allows users to keep on scrolling through around eight separate listings. If you weren’t already convinced that video marketing is a must, now you have proof. With more entries able to land a spot in that carousel, and visual material already known to be more engaging than written content, why wouldn’t you want to get in on this opportunity?