Fact: everyone uses search engines. Actually, at this very moment (while you’re reading this blog post) over sixty thousand searches were made on Google. From checking the weather to finding the nearest pizza place, search engines play a key part in our daily lives. In most cases, it’s how your prospective customers are looking for you, or a business like yours. Which means that search engine optimization is crucial to survive and succeed online. Think of the proverbial tree in the woods: If your website is online and no one can find it, does it even exist? Our advice: make sure your website doesn’t have an existential crisis, and work on your SEO.