Successful brands don’t just spring out of nowhere. They emerge from a certain challenge, powered by a unique vision and a drive to share something with the world. This is your brand’s story – the motivation that started it all, the backbone of your entire business operation. When you share it with your target audience, you invite them to partake in your journey.
The values that you want to convey in your brand strategy are derivatives of your brand’s story. Framing your story helps you articulate in more powerful ways the qualities that make your brand what it is. It allows people to see their engagement with your brand as a part of this story, not simply as a transaction or a click on a link.