What good is a stunning website if no one can find it online? This is exactly why you need to put some effort into improving your SEO. Let’s refresh your memory. SEO is the practice of optimizing your site so that your pages can rank higher on search engines’ results. This will make it possible to show up on Google when someone enters: ‘wedding photographers in San Francisco’, for example. The more exposure you get on search result pages, the more prospective clients will see your work and book your services.