Google Analytics is a platform used to analyze your website’s performance. It enables you to track all sorts of info about your site such as, how visitors arrived on your site, how many people visit a specific page or how much time they spend viewing it. Knowing how your website performs will help you produce better content for your audience, which in turn will have a positive impact on your SEO. It’s also the place where you can get a sense of your organic traffic, meaning site traffic that wasn’t paid for through online promotion tactics.
Not sure where to find it? Head over to the ‘Acquisitions’ section to understand the state of the organic traffic you’ve obtained. You can play around with the dates to see how your website’s organic performance has increased over time. Google Analytics might seem a bit technical at first, but it’s actually very intuitive.