While it’s important that you entice existing and potential customers to visit your website, you should also engage with them elsewhere, and social networks are perfect for this!
In addition to publishing content that your community will enjoy and engage with, you also want to engage back! Reply to comments, ask questions, and hear your community’s feedback. Grooming and nurturing your community builds trust and creates loyal customers.
Social networks can and should be used for content marketing and community management. This doesn’t change the fact that social advertising remains to be one the most efficient and direct marketing tools for SMBs. Using the promotion tools of Facebook, YouTube and other platforms is worth the investment for many reasons