A great tip we can give you is to think about what questions your customers may have about your biz and answer them directly. An FAQ page can help you achieve this, plus it will give a clear structure to your answers. If the answer is longer than a short paragraph, you can dedicate a whole blog article to it. When responding to a question, it’s always better to give the answers directly in the first paragraph, and then expand more on it in the rest of the post. This way the search engine bot will catch the juicy stuff first. In addition, if you have a local business, you’ll want to focus some effort on improving your local SEO to be able to be featured in the so called local pack.