Frequently Asked Questions sections are not a regular component on most websites, but they should be! FAQs make things easier for your followers and potential clients by providing helpful information and preemptively addressing uncertainties. Imagine a prospective customer who is considering booking a vacation at your bed and breakfast. They’re still unsure about the location, the cancellation policy and the whether or not dogs are welcome.
The FAQ section is where you – the business owner – can answer these questions, increasing the chances that the uncertain guest will choose to make a reservation on the spot. In addition to transparency, another reason to add an FAQ section is the amazing marketing value. Think of it as an opportunity to further promote your brand by emphasizing its advantages. Not to mention, the FAQs are fantastic for your site’s SEO, since they provide search engines with quality text to index.