This year is going to pose new challenges for business owners and marketers. Professionals who want to stay ahead of the game must keep their fingers on the pulse and get ready for new ideas and techniques. To make the most of these great developments, you need to stay informed and be prepared to integrate them into your business strategy.
Even a casual scrolling of your Facebook feed should show you how prominent video content is these days. Live streams, 360 degrees videos, video demonstrations, interviews, branding clips now pose a significant portion of the content we are exposed to on social platforms. For businesses to be able to profit from this trend, they need to take a whole new approach to video.